May 19, 2020 @ 5:30 pm – 8:30 pm
coLab Team
Trep Talks: Storytelling as a business tool to win hearts & minds @ Online

About this Event

‘Twas a Dark and Stormy Night: Boost Your Business with Effective Storytelling

Once upon a time, there was an entrepreneur who built a million-dollar business on a story.

Did you know that the most successful sales letter of all time… was a story?

It’s true!

From 1975 to 2003, The Wall Street Journal mailed out a sales letter that kicked off with a story about two men who met at their 25th college reunion.

This sales letter ran for 28 years, and in that time, it made $25 billion in revenue.

Stories can also help you create more effective branding assets, improve your leadership skills, and win key investments at exactly the right time. A well-told story that’s rich in detail, full of meaning, and packed with emotion can sway minds, win hearts, and convey ideas much more effectively than a simple list of rote facts. Stories are how we connect, communicate, and convince.

And this isn’t just opinion or hyperbole. There’s a real, tangible science to why storytelling works so well. There’s a very good reason why storytelling underpins every major culture and permeates every aspect of human history. Storytelling is how we influence others to come around to our way of thinking. It’s how we win hearts and minds. If you want to make an impact on your audience, whether they’re your clients, investors, or employees, a well-designed and human-centric story is how you do it.

Storytelling is a science-backed, proven tool and a great way to captivate an audience, persuade potential buyers, and create a company culture of success.

But what goes into an effective story? How do we design stories in a way that creates the greatest impact?

Join us on April 16 for an interactive conversation all about stories — how they work, why they’re effective, and what you can do to create better, more impactful stories that create tangible results.

What you’ll learn:

Mighty messages: How to identify the moral or message that will resonate best with your audience.

Mining your life for stories: What you can do to find effective and persuasive stories from your own life and memories — and how to leverage them in a business context.

Audience as hero: Why making your audience the hero of the story is the best way to increase engagement and buy-in — and how to pull your audience into the hero role in your story.

Designing story arcs that work: How to create a story arc that hooks the audience and takes them on an unforgettable and engaging journey.

Keeping it believable: How and why you should make your stories down-to-earth and human.

Who this is for:

This event is for anyone who wants to learn how to tell more persuasive stories. Whether you’re an entrepreneur, a salesperson, a team leader, or just getting started in business, you’ll discover universal storytelling principles that you can use to influence human behaviour and create real business growth.

When you register for this online Trep Talks you will be sent a URL 24-hours before the start time to join the live zoom call.


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