About this Event
Is your LinkedIn profile looking a little bland? Your website’s About section feeling dusty and uninteresting?
Writing an effective business bio is hard, especially when you’re writing it yourself. What are you supposed to say? Do you write it like the Summary section of a resume? Do you go totally off-the-wall creative? Do you stuff it full of testimonials and let other people do the talking for you? And how many times are you supposed to revise it before it’s just right?
(Chances are, if you’ve ever tried writing your own bio, you’ve revised it over & over & over again until you just got so sick of it that you can’t look at it anymore….until it shows up uninvited in your dreams. You can’t escape!)
Bio writing is the literal worst, and if you aren’t careful, it can leave you cursing the day you were born.
But once you figure out what elements make a business bio effective – once you learn some simple, proven tactics – you can make your biz bio the best it can be before you bitterly break out the blasphemy.
Don’t let your bio break you – instead, let it create the next big break you’re looking for. Join coLab’s resident copywriting expert Mike Straus and learn what goes into a stand-out business bio.
At this Lunch & Learn, you’ll discover the secrets to writing an effective business bio that will boost your visibility, convey your expertise, and do a lot of heavy lifting for you. We’re going to nix the Corporate Execu-Speak and get you a bio that works.
What you’ll learn:
Why most people fall into the formality trap – and why it’s killing your bio’s potential
What makes an effective hook to get readers interested
Superhero Secrets: How to tell an Origin Story that aligns with your superpowers and gets clients begging you to save them
The right way to create credibility
The What, How, and Why – leveraging facts, style, and mission to create an irresistible first impression
And a lot more.
Mike Straus is a freelance copywriter with 7 years of experience in creating engaging copy & content that get results. An experienced corporate bio writer, he loves helping smart, talented professionals show off in the most engaging and unique way.