Testimonials are the Chuck Norris of marketing. Too many of them, and your marketing collateral starts looking like a cheesy 80s movie. Too few, and you have zero pizzazz. But just enough, and you’re ready to unleash a roundhouse kick of persuasion and start winning the fight for more sales.
Project proposals: They may sound like a chore, but they’re actually a great opportunity to justify your value to prospects – which enables you to charge higher rates. So how do you turn your project proposals from mere formalities into living, breathing documents that make sales? Here’s what you need to know.
The emergence of a ‘Coworking space’ provided a great networking platform that balanced independence of self-employment with involvement in a community of working with others. This appeals to entrepreneurs and freelancers, leading to a widespread adoption.